BATHINDA, PUNJABMEASURED TWICE. MEANT FOREVER.EST. 2026

FABRICS EXPLORE

Feel the difference.
Find your expression.

A closer look at the cloth — its texture, its character and the possibilities it brings to ethnic and western tailoring.

Illustrative close-up of charcoal herringbone wool cloth in soft folds
Illustrative fabric study

01 / THE FABRIC GUIDE

Wool.

Softness, structure & drape

A natural fibre with a soft handle and an adaptable drape. Wool suitings offer many different weights and textures, from smooth, understated cloth to a more pronounced weave.

Consider it for suits, jackets and structured tailoring. The cloth’s weight and weave help determine its character.

  • Suits
  • Tailored jackets
  • Structured silhouettes
Illustrative close-up of oatmeal linen with a visible natural slub
Illustrative fabric study

02 / THE FABRIC GUIDE

Linen.

Natural texture. Relaxed character.

Distinctive texture and an easy drape. Linen’s natural creasing becomes part of its character, bringing an unforced quality to warm-weather dressing.

Explore it for relaxed suits, shirts and separates. See how the cloth moves, and let its texture be part of the look.

  • Summer tailoring
  • Relaxed separates
  • Textured finishes
Illustrative deep oxblood velvet folds showing a soft pile and subtle sheen
Illustrative fabric study

03 / THE FABRIC GUIDE

Velvet.

Depth, softness & evening light

A soft, dense pile gives velvet its depth of colour and changing sheen. The surface responds to light, creating a rich and distinctive appearance.

A considered choice for evening jackets, bandhgalas and occasion wear. Keep the rest of the look simple and let the cloth speak.

  • Evening jackets
  • Bandhgalas
  • Occasion wear
Illustrative ivory cotton shirting with a fine plain weave
Illustrative fabric study

04 / THE FABRIC GUIDE

Cotton.

Familiar comfort. Many expressions.

Soft, familiar and versatile. Cotton’s feel changes with its weave and weight, from smooth, crisp shirting to cloth with a more relaxed texture.

Explore cotton for shirts, everyday separates and less formal tailoring. Choose the weave to suit the silhouette and the occasion.

  • Shirts
  • Everyday separates
  • Relaxed tailoring
Illustrative midnight navy Lachka-style suiting cloth with a fluid drape
Illustrative fabric study

05 / THE FABRIC GUIDE

Lachka.

Fluid drape. Easy movement.

A smooth-looking suiting cloth, often selected for its fluid fall and gentle flexibility. Its refined surface lends itself to a clean, composed silhouette.

Explore it for trousers, jackets and contemporary ethnic wear. Fibre blends and stretch vary by cloth, so compare the actual swatch before choosing.

  • Trousers
  • Tailored jackets
  • Contemporary ethnic wear

FROM FABRIC TO FORM

The cloth is
only the beginning.

Weight, weave and construction work together. Explore how fabric selection becomes part of a personal tailoring journey.

Our process